6/27/2023 0 Comments Facebook cover photosBy inviting them in to see how you work, you’ll start to build trust and an informal, personal relationship with them. Let potential leads get to see the human side of your business. Your Facebook cover photo can be a great chance to show off the behind-the-scenes at your business, such as your exciting office space or the team members that help your business run. Keep things simple in order to avoid these associations and present your business to potential customers with a sense of confidence instead. So why do so many people go off the deep end, creating cover photos that just have far too much going on? While you want to draw the attention of your audience, you don’t want that to be for the wrong reasons.Ĭlutter on your page immediately carries with it associations of disorganisation and a total lack of clarity. The best cover photos are often very clean, simple images with just one focal point and a coherent colour scheme. You can see here how Tesco have right aligned their logo within their cover photo and have even created their own blue bar to mimic and draw attention to their call-to-action. On mobile, a portion of your cover photo will essentially be cropped, therefore you need to make sure that there is space on either side of your image that can be chopped off without impacting the message you want to portray. More than 75% of Facebook users access the platform via their mobile so it’s incredibly important that you keep this in mind when creating your cover photo. Click a template or blank canvas you like, from the gallery above, and itll appear in the Create editor. So steer clear of more generic images (no matter how pretty they may be). You want your cover photo to have an impact - you want it to be engaging for your audience. Unfortunately, by doing this, these businesses are sacrificing this opportunity to grab the attention of potential leads. Lots of businesses fall into the trap of settling on a pretty photo that vaguely has something to do with their company. Not only does the company utilise its branded colours, it also makes use of the shapes that form its logo to create an image that is instantly recognisable and yet unique at the same time. ![]() ![]() Take this chance to shout about any promotional offers you may have going on, advertise upcoming events, or even use this platform to demonstrate some of the unique features of your business. Unleash your inner creator with 10,000+ animated templates and impress your followers with a custom Facebook cover photo. We supply the templates, and you adjust them to your idea. Don’t fall behind and make your own cover photo for FB today. Your cover photo is the perfect opportunity to highlight any aspects of your business that are likely to generate new leads or even sales. The most successful Facebook covers feature video or animation. Here are ten do’s and don’ts to keep in mind: Do: Use your cover photo to drive sales and lead generation They say a picture tells a thousand words so exactly which picture should you settle on to tell your story and what words should it convey? As your cover photo is one of the first things people see when they visit your Facebook Page, you want to make sure that it represents your business in precisely the right way. When it comes to the Facebook cover photo, this dilemma can become the stuff of nightmares. This simple refresh can keep your profile looking fresh and creates an easy bit of content to share.Making that killer first impression is always a nerve-wracking task, whether you’re meeting your partner’s family for the first time or introducing yourself to a potential lead over social media. Include a comment or link to encourage engagement when you make the change.Ĭonsider changing the cover photo seasonally or each time you offer a new product or service. Create collages of your favorite snapshots and feature it front and center on your Facebook profile with ready-made cover templates you can personalize and post online. Remember, each time you create and upload a new Facebook cover image, your followers get a notification in their feed. Each of these tools helps you place your photo in a frame that’s the right shape and size and export for easy upload to Facebook. You don’t have to worry with cropping or image editing if that’s not your strength. The nice thing about a Facebook cover photo builder or template is that the correct size and shapes are all preset for you. ![]() (All three of these options are also free, although you will need to sign up for an account.) Still not sure about cropping and aligning and getting everything in order for that cover photo? There are a handful of Facebook cover templates and tools that can make it easy.
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