6/25/2023 0 Comments Spring cleaning ads![]() In many ways, your website is the face of your business. Make Sure Your Website is Working for You. Remember, the traction you gain is often determined by the incentives you offer. It’s not that expensive and could bring in some quick returns if you have the right message. ![]() Running ads on social media allows you to start slow, see how they perform and make adjustments. These can be very effective tactics to get the word out, build awareness and reinforce your brand. Pushing posts, launching “like” campaigns, adding links from your blog and running ads are some ways to create a buzz about what you’ve been up to. So, they may have moved away from where they spent their time a year ago. For example, younger users are quick to switch platforms. Make sure you’re following your audience and understanding their habits. What may have been a good tactic a year ago might be yesterday’s news now. Social media is moving very quickly as users are becoming more sophisticated. If you’re active in social media, it’s vital that you stay on top of the latest trends. Instead of blasting ads everywhere and hoping something sticks, you need to be where people are looking. ![]() The days of taking the shotgun approach are over. Most of all, make sure any campaigns you run are showing up in front of your prospects. Try to react to current events and market shifts. Making a few changes here and there will breathe new life into your promotions and give people a reason to pay more attention. Drastic changes can send the wrong message or demonstrate a lack of focus. Be sure to maintain the same brand voice and general look and feel. So, consider a tweak or two to freshen things up. People tend to gloss over the same ad they’ve seen time after time. (That’s assuming you’re running them in the right places.) But, there’s a fine line between being consistent and getting stale. If you’ve been running the same ads over and over, you’ve likely benefited from frequency and recognition. Determine if they’re working for you and whether or not you need to change things up or consider alternatives. If you’ve been using the same promotional channels for a while, revisit them. It’s about uncovering opportunities to differentiating your business from theirs. REMEMBER, this is not about copying them. So, the more you learn about them and find ways to fit in while distinguishing your business, the better chances you’ll have of getting noticed and standing out. Your competitors are likely not going away anytime soon. What are they doing, what are they saying and how are they saying it? Are they offering specials, discounts or other incentives? Maybe you should consider doing the same … or, better yet, something different, something more. (Knowing their shortcomings uncovers opportunities to distinguish your business from theirs.) Check out their website, look at their ads, see how active they are on social media. Learn from their smart moves and, more importantly, their mistakes. Have new competitors entered the marketplace? How are they presenting themselves? How does your business stack up? Listen to what they’re saying and make sure you can respond or, better yet, pre-empt them.
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